We make AI trust measurable for small businesses.
Simple Serve AI created the SSAI Trust Score to give smaller firms a practical way to understand, improve, and communicate how they manage AI risk.
Why it exists
AI adoption moves quickly. Governance usually does not. SSAI turns the gap into a structured 300–850 rating, a remediation roadmap, and an annual reassessment cycle.
What we believe
Fix the system, not the people. Clear rules, human oversight, secure data handling, incident response, vendor review, and training make responsible AI easier to operate.
The team.
Bethelhem Tola
Founder · Market Research & Client Development Lead
Bethelhem leads SSAI’s market research, outreach, client development, and partnerships. She identifies target businesses, shapes how SSAI’s services are positioned and delivered, and oversees the internal AI agents that support operations, with human approval built into every workflow.
Bottom line: Market research · Client development · Partnerships · Training operations · Human-approved AI agents
Rebecca Sergoalem
Co-Founder · AI Strategy & Program Lead
Rebecca leads SSAI’s AI strategy, governance framework, and program structure. She defines how client AI use should be governed, where approval and human-review checkpoints belong, and how the Trust Score integrates into client programs.
Bottom line: AI strategy · Governance frameworks · Program management · Training evaluation
Kidist Wolde
Co-Founder · Data Science & Technical Lead
Kidist leads the technical and data side of SSAI’s work. She evaluates how AI tools and automations are built, what data they touch, and where governance controls belong, and oversees how SSAI’s agents and client systems handle data, validation, and testing.
Bottom line: Data science · Workflow logic · Validation & testing · Technical risk
Ready to see where your AI controls stand?
Start with the free Trust Score, or request a Verified Trust Score when you need evidence-backed results.